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Q&A with ShareThis SVP Marketing Jennifer Hyman: Demystifying Social for Brands
With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their...
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Social Commerce Strategy and Metrics = Defensible Dollars and Money Well Spent
Although many brands have started Facebook campaigns to increase traffic and brand awareness, what many might not realize is that brands can use tech and strategy to turn even the most abstract social...
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Pinterest’s New Analytics Features Show Openness to Marketing and a Move...
In a blog post yesterday morning, Pinterest announced its first analytics features to the world. When Pinterest notified us this was coming at PinLeague, I was simultaneously excited and terrified. As...
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New Pinterest Research: Only 30% of Engagement Driven By Brands
ADOTAS – Digitas and Curalate, the marketing and analytics suite for Pinterest and Instagram, have just released a study shedding light on Pinterest engagement specific to the Fashion/Retail,...
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Blogshare: Pinterest, Now Rich with Pinformation
ADOTAS (via Edelman Digital) — Pinterest has always been defined in a visual manner, but Pinterest recently took the next step of making specific pins even richer with information. Appropriately titled...
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Nikki’s Picks to Click: Social Commerce, Budweiser’s ‘Made For Music’...
ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link....
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